Swayang


Diploma Project ADIMA – Designing Analog watches for Titan Company Limited
Praveen Nahar

Titan Company
Synopsis

The project is homage to the concept of analog watchmaking culture and the beautiful products it has developed over the time. The designs are inspired from the early timekeepers and the way time is perceived even today. The process of designing the watch artefacts involved using the existing quartz mechanisms, hacking them, retaining the “watch-ness” of the object and building on them a new function and a new interaction. Using simple gears and axles, the project was aimed at engaging the user to interact with the product.

message