Drishti Khokhar


Diploma Project User Experience and Interface for 'Doinnit'
Dr Tridha Gajjar

Dev Kabir Malik Design
Synopsis

The project involved developing communication strategy, brand language, website and marketing and launch campaigns and collaterals, both offline and online, for the brand. It aimed to find the sweet spot between crowdfunding and social media and was aimed primarily towards “influencers” or socially active creatives like bloggers, artists, musicians, to name a few. Donnit is a user-friendly peer funding website aimed at young, urban professionals considering their wide range of artistic and creative projects, travel, or community-oriented social entrepreneurship projects – in other words, crowdfunding for everything. Also, a complete representation of different hierarchical structures was developed to blend seamlessly with people’s online social experiences, and become part of that landscape.

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