Manasee Narvilkar


Diploma Project Experience Maps-Understanding Holistic Experiences of Match Seekers
Mamata N Rao

Shaadi.com.People Interactive, Mumbai
Synopsis

The aim of this project was to understand the holistic experiences of match seekers. The feature-set could be ranked and scored according to clicks or drop outs, filling those gaps and understanding the missing links of knowledge about the end-to-end flow of their service, what happened before a user joined a match-making site and what followed after finding a match, going off-site. This would be the first matrimonial service to go beyond matchmaking, thus creating a niche positioning for itself in the market. The outcome of the research was an experience map – a diagram that combines personas with an abstracted story about the match seeker’s journey from awareness, discovering matches, to closure.

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