Mathivathani Thirupathy

Diploma Project Store Design for Apparel Brand of Spencer's Hypermarket
V S Ravishankar

Perennial Inc.

The project worked to develop creative ideas for a store’s apparel business strategy. The final idea was derived from ‘Dawn to Dusk’ – a concept that of a change in scenery or a journey through the day. The target group was women today who found the predictable and familiar pattern of a day comforting and grounding, but still yearned for stimulating experiences to be built into their monotonous lives. Hence, the final design culminated in the development of a soft adventure trail within the store space that led the customers to anticipate and explore their way through the store, through vistas, navigation and focal points, thus enhancing the experience.