Ashok Hariharan


Diploma Project Visual Merchandising and In-Store Brand Experience
C S Susanth

Titan Company
Synopsis

The project aimed to design and execute various visual merchandising projects for window display and in-store elements displaying diverse sub-brands and collections of watches, for various occasions and festivals. The first part developed various in-store kits, the primary display counters for the watches that hold as well as display the products. Themes adopted were ‘Santa’s workshop’ for Christmas, a manuscript/parchment paper prop that doubled as a highlighter to hold multiple watches and ‘sleek steel’. The second part developed display windows with themes of a retro and a classic look.Apart from standard window display and kit designing, other spaces, from festive designs to store upgrades, were also designed.

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