Sneha Prasad


Diploma Project PACKAGING DESIGN – STRUCTURAL (Personal Care Products)
C S Susanth

Himalaya Drug Company
Synopsis

This project focused on developing packaging concepts that related to the brand’s focus on herbal healthcare, proximity to nature, warmth, vibrancy and commitment to caring. This was done through exploring concepts in terms of choice of materials, color, form, manufacturing process, to name a few. The final deliverable designed was structural packaging for a gift kit comprising of 6 products for skincare, a tottle bottle (focused on form) for men’s hair gel, a blister card for eyeliner pencils, a theme for an annual awards event, methods to represent the concepts of ‘organic’ and ‘natural’ through the packaging of a mouthwash and a secondary packaging (paper carton) for the product tubes.

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