Snehal Rajendra


Diploma Project Brand Design & Development for Wowchef(Chennai based Food Tech startup)
C S Susanth

Self Sponsored
Synopsis

The objective of this project was to develop a small service into a brand people could trust through developing touch points via the designs.A logo using the simple, linear pattern of Kolam was designed, paired with Yeseva One serif font, which completed the Indian look. Further, brand stationery, including visiting cards, company letterheads and envelopes, was designed along with brand collaterals. Additionally, packaging was designed based on the concept of boxes opening as plates, followed by graphics. Finally, a mobile app and a website were developed, choosing a simple and standard interface and wire frames.

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