Ankeet Kavaiya

Diploma Project Brand Identity and Brand Positioning of Rocketbox
Dr Tridha Gajjar

Leucon Technology Pvt. Ltd

This project aimed at building and managing a young, dynamic and aggressive start up that deals in the logistics industry through the development of a good brand strategy, designing overwhelming customer experiences and a good brand language. Once the wireframes were prepared the user interface designs were explored. Inspired by the logo, the colour blue formed the primary colour of the app. The vehicles were given names based on Indian comic characters, which gave an indication of their size and load carrying capacity.