Abdul Khader

Diploma Project Wall Installation for Tanishq
C S Susanth

Titan Company

The project is an attempt to renew the client’s retail stores in terms of making the stores more interactive through eye-catching wall installations made using local crafts. The final design of the installation strove to further break the monotony of the store via an emotional bond made directly with the customer through the use of meaningful inferences from local Keralean crafts of weaving and wedding decoration. Motifs of the thoranam (coconut leaves decoration patterns) and kasavu (wedding saree border) both gold embossed and made in Plaster of Paris were used. The project also gave opportunity to the craftsmen and artisans to be a part of the design process and benefit from the same.