Dinesh Borana

Diploma Project Hungama – New Look on Air
Dr Tridha Gajjar

Disney India

The aim of the project was to create a channel branding for a kids’ channel. Channel branding involved creating the promo end page, promo open page, aston page, and sponsor page. Since the project catered mostly to the kids of North India, ideations were made in accordance to how nostalgia and fondness for a product was built in them. The final concept was based on the theme of the Mela-Golawala chart, which in turn was based on the fondness for gola (crushed ice) that all kids have.