Pooja Vasu

Diploma Project Narrativising Menopause
Dr. Shilpa Das

Impetus Wellness,Ahmedabad

The project strives to break the culture of silence that exists around women experiencing menopause in India. Menopause as it stands today, is seen as a singular milestone in the life of a woman. The project attempts to reinvent it into a story or a journey that the woman undergoing menopause must embark on accompanied by other stakeholders. The project identified these stakeholders as the spouse, children, healthcare providers and other women experiencing menopause. The end deliverables included a film creating awareness about menopause, brand design of a healthy ageing initiative, data visualisation that accurately educates the target audience about menopausal symptoms and a web portal that offers a common platform for stakeholders to connect.