Srayana Sanyal

Diploma Project Product Search Experience on Bing
Rupesh Vyas

Microsoft India Development Centre

The objective was to understand the users’ browsing and searching behavior in the specific domain of products and the calls to action it might lead to, thus designing a suitable concept that is aligned to the existing framework and its function, satisfying a user’s needs while browsing. The final concept is a tailored framework created for product search queries on Bing. It blurs the lines between a search engine and an e-commerce product-listing page, providing an immersive experience without causing information overload. The design works seamlessly on multiple devices and provides a varied experience depending on the type of product users are browsing for, thus providing relevant content.