Shruti Jain


Diploma Project POP UP STORE
Tanishka Kachru

Studio Lotus
Synopsis

The project aimed at creating an innovation-driven retail experience by designing an entirely new and exclusive stand-alone, pop-up shop format for atriums, multipurpose transition zones of malls and larger retail environments. The final products were two luxury storage trunks, which boasted ease of dismantling, transportation and assimilation; efficient use of space and lighting; and durability and aesthetics, to name a few. The storage trunks were designed to be display units as well, a customised approach that would be unique to the experience of the brand in question. The scope of work included planning of the areas in and around the island shop including access and design of the interior spaces, the development of shell/skin areas and installation of signage and branding elements.

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