Gopikrishnan H

Diploma Project Brand Identity Creation for a New Toy Company
Krishnesh Mehta


The project aims to create the brand identity of a new toy company that focuses on advertising, marketing and promoting toys primarily for kids in the Indian market in the Do-It-Yourself zone. Before drawing out the design insights and the brand philosophy, the project went through the process of research, mind mapping, surveys, user, case and contextual study; conceptualisation, generation of visual identity and establishing visual language based on kids and other target groups for communication. The final deliverables were the main logo and the visual identity for the parent brand of the company along with the guidelines for using the identity and other visual elements to establish the brand communications.