Pratheek Ashok


Diploma Project Crafting Emotions – Custom Car Design
Balaji Rengarajan

Self Sponsored
Synopsis

This project looks at car culture and customisation from its birth to what it is today. It also looks at the customer, who is the epicenter of the customisation game. The relation between the customer and his vehicle is explored in depth. The project wanders into creating a method to establish a strong bond between the customer and the vehicle. For this process the project dives into computational analysis and abstraction for physically representing the customer’s vision. Then a real life customer is taken and his dream car is made into reality.

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