Udit Bhattacharya


Diploma Project INDIAN HOME FLOW MANAGEMENT SYSTEM – BUSINESS STRATEGY DESIGN
Krishnesh Mehta

Somfy India Pvt.Ltd
Synopsis

The project aims to map opportunities for new business development for a huge automation company based in France using an elaborate and intensive human centric design research method related to human and cognitive sciences. The project deals with the home flow of the Indian middle class, i.e., anything which is moving in or out. Before coming to the creation of potential territory of opportunity, an intensive research was conducted consisting of knowledge accumulation, metaphor elicitation preparation, theory of flow management, field study, brainstorming and storyboarding. The final deliverable resulted in potential business interventions for Indian middle class homes. The project shows how proper design research can lead to making long to short term strategies.

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