Neha Jann

Diploma Project Begin Again (Narratives on Coffee) – Series of Ad Films on Bru Gold Coffee Brand
Shrinkhala Aren

Self Sponsored

A series of three advertisement films aimed at the upper and lower middle class were developed for a coffee brand in this project. The focus was on how these films would help the brand make a niche market for itself in the urban youth sector. Memories created between people that once brought them close fade over time. The ads build up on this aspect of emotional connect and revolve around the themes of nostalgia, reminiscence and déjà vu – a young son recreating his father’s coffee recipe, a man remembering how a stranger’s kind invite to coffee touched him so and a young girl retracing her steps a long forgotten place that once brought her joy.