Rashi Saraf

Diploma Project Jewellery Design for Tanishq
Shimul Mehta Vyas

Tanishq Design Studio

The aim was to develop commercially viable high-end design for an established jewellery brand. The project went through research, studying the brand image, identifying consumer need, trend analysis and developing market-oriented products, all integrated in a way to provide a wholesome experience to the consumer. The end output was three high-end collections – an 18-carat gold collection studded with diamonds and coloured stones inspired from the jewellery and adornment of elegant and sophisticated Queens of the earlier centuries to the present, a 22-carat plain gold collection inspired from the majestic temples of India, and a work wear collection for the working woman comprising of 14-carat lightweight jewellery with diamonds and coloured stones.