The project called for designing an engaging and immersive creative culture for employees with the perspective of capturing and nurturing quality ideas. It focused on designing an inclusive idea capturing mechanism, the hunch, which is crucial for capturing quality ideas. The design solution is a convergence of the concepts and plans that emerged from the evolving design process. The solutions were compiled as a proposal to establish the need to fulfil a missing component of a system that was not functioning at optimum capacity. Plans were devised that would harness the creative strength of employees. Some of the solutions were tried to understand implementation drawbacks to improve upon them.