Bhanvee Gupta


Diploma Project EVOLVED TRAVEL BAG FOR YOUNG PROFESSIONALS
Praveen Nahar

VIP Industries Ltd.
Synopsis

The project brief was to revive the company’s luggage language through design intervention, which aimed at solving the technical, ergonomic and subjective discrepancies to enhance the quality, aesthetics and functionality of their products. The final deliverable was a trendy travel bag for young professionals to take on their business and weekend trips. The design focused on compartmentalisation not compression, both vertical and horizontal access, and clean and sophisticated aesthetics. A shoulder strap continuing throughout the edge of the bag allowed for better shape retention and duffel handles provided a firm grip. Spacious interiors compartmentalised throughout the bag allowed for last minute stuffing and eliminated the need for digging deep within to look for objects.

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