Karamu Majhi

Diploma Project Kaleidoscope – Identity & Promotional Strategy Design
Rupesh Vyas

Robert Bosch Engineering And Business Solutions

The project brief was to develop a visual identity spectrum for a User Experience studio, to find out important touch points and develop a communication strategy plan for an event, the Kaleidoscope, which is a platform where the studio will reflect its activities with the presence of other departments to develop more clarity about the nature of work it does within the organisation. The final concept was derived from the symbolic forms of kaleidoscope. The Clarice graphic library was bright and bold in terms of visual graphics. It was built based on a thorough understanding of the variou types of content of the Kaleidoscope project.