Lakshmi Gupta

Diploma Project Saanjh – Aspiration of a New Beginning
Amit Sinha

Primeten Brands Pvt.Ltd

The main objective of the project was to combine an academic design process based on research and development with the industrial process according to the customer’s requirements. Conceptualisation and design of the final collection included developing communication material for branding and marketing. Explorations with different kinds of construction possibilities, materials, form, color and texture, detailing and different surface techniques helped shape the final collection. The thirty ensembles of the Indo-western collection had one distinct look based on a youthful theme. Tunics and kurtas made in ethnic block print fabric were targeted for the independent, confident and modern Indian woman.