Saurabh Shitak


Diploma Project UI/UX OF AN AUTOMOTIVE SALES EXPERIENCE
Krishnesh Mehta

Tala Elxsi
Synopsis

The aim of this project was to revamp the image of the car company in the passenger vehicle sector by adding digital/interactive engagements to existing car showrooms. The translation of understanding user experience, mapping the user journey, studying customer and salesmen touch points resulted in the development of UI screens for sales assist app, car configuration app, theatre zone, interactive zone and the selfie app. These apps were designed to engage both the customer and salesmen in virtual interaction to eventually boost car popularity and sales at both premium and popular car showrooms. Colour schemes were kept minimal and icons were designed in sync with the client’s original logo.

message