Abhilasha Jhalani

Diploma Project Collection Of Jute Bags for National Jute Board
Shimul Mehta Vyas

Jute Design Cell Innovation Center For Natural Fiber,NID

India is the largest producer of jute yet jute mills are on the verge on shutting down, leading to unemployment and waste of a valuable raw resource. The objective of this project was to come up with designer handbags and shopping bags, using jute as the dominant material, which caters to the needs of domestic and international market and also helps in enhancing the perceived value of jute taking to the next level of sophistication. After much travel, research, documentation, design consideration, paper/canvas mock ups and design explorations, two collections were developed Aammara, comprising of exclusive luxury jute handbags, and VYA, comprising of economical everyday shopping bags.