Daniya Faisal

Diploma Project Choreographing Future Of Adobe Illustrator
Krishnesh Mehta

Adobe Systems India Pvt. Ltd.

The project aimed to understand the paradigm shift in the market, technology, communication as well as the use of the software as a vital tool in the creative industry and thereby assess the results to explore and devise an approach for the future. The primary research focused specially on the emerging lifestyles of Gen Z and what role do digital tools have in their lives, how these tools are connected to their hearts and to find and decode what the drivers and motivators will be for them in the near future. The end deliverables were approaches/strategies to be implemented in the programme to become the next generation tool and a shared economy model for the software.