Poorva Mankad


Diploma Project A Million Ways to Shea – User Experience Optimization and Marketing Strategies
Krishnesh Mehta

ITC INFOTECH
Synopsis

The brief was to revamp the current shopping experience of the website to a robust, feature-rich, state of the art platform to meet the current and future needs of business stakeholders. The scope and deliverables for the project entailed business consultation, research, marketing strategies, user experience wireframes, and the addition of navigational components, user interface elements, style and appearance elements. Keeping in mind the youthful theme of the company’s brand experience the background was redesigned with watercolour effects against which the banner comprising of contrasting elements caught immediate attention. Inclusion of hair recognition technology will help the user find custom products based on her unique hair type and needs.

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