In view of the importance of urban renewal processes, Building-Integrated Photovoltaic (BIPV) systems can potentially provide a crucial response to the energy turnaround challenges. Functioning both as envelope material and electricity generator, they can simultaneously reduce the use of fossil fuels and greenhouse gases emissions while providing savings in materials and electricity costs. Focusing on the different decision drivers, this research presents design strategies with BIPV solutions. A multi-criteria assessment of the proposed design scenarios allows comparing the different strategies. It highlights the influence of the design decisions and marketing decisions on the final performances, helping to move towards an optimisation of the BIPV surfaces in order to maximise self-consumption with regard to the building consumption profile.