Abhilasha Tripathi

Diploma Project REBOOT – A Project on Athletic-Casual Clothing
Krishna Patel

Pratibha Syntex Ltd.

The theme of the collection depicted the essence of both functionality and aesthetics. Since the collection focused on Spring-Summer 2017 season and trends, the colour palette consisted of bright pastels like turquoise and orange and darks like black and maroon. The brights derive inspiration from the colour of the ocean and human skin which justified the consumers’ behavioural and psychological side, as well as the garment silhouettes. As the age group of women targeted was 22-27, the pastels ere also a little bright and intense so as to depict the energy and enthusiasm. The range was both athletic and casual therefore multipurpose in nature.