Judith Kujur

Diploma Project Organic Pret Collection for Indian Women SS2017
Sonal Chauhan

Bhusattva,Rising Tradelink Ltd,Ahmedabad

The objective was to create an organic urban women’s wear line born out of traditional wisdom of sustainability while bearing relevance to their modern lifestyles. The collection catered to a niche clientele who believed in the philosophy of responsible, ethical and chemical-free lifestyle. Minimalism was explored as a theme to look for inspirations as it is the core of sustainability and slow fashion. Trends revealed soft conical and oval shapes and it became the framework of the collection. The decision to experiment with ombré dyeing came when the inspiration inclined towards the sea. The final collection was in handmade organic cotton for a new segment between couture and pret, as semi-formal occasion wear.