Ajay Kumar


Diploma Project Toys to Enhance Children’s Free Play Activities
Shekhar Bhattacharjee

Self Sponsored
Synopsis

The objective of this project was to understand the industry, market operation, brand strategies, design thinking and manufacturing process to come up with a range of free activity toys.The outcome of the project was a range of a collection of play activity kits for children of the age group of 5–6 years. The process involved a deep insight into the lifestyle of children, their playing patterns and the subsequent analysis and their day-cycle and how much time do the children give to activities. This required that the children were aware of the traditions of India through the cultural crafts.

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