The project is about service experience design and its branding. The brief was to design a sustainable travel start-up which works on the network of travellers all over the world. The idea was to re-design travel experience service to create a positive impact on the economy and lifestyle of locals and sustainability of the environment. Design insights were drawn based on in-depth studies on travel locations in India, target market, branding and customer persona. The final deliverable resulted in the system design of a travel start up along with its communication materials for branding including t-shirts, posters, website prototype design and logo.