The brief was to provide communication strategy for a NGO based in Lucknow, keeping in mind the nature of work, philosophy of the organisation and the target audience. The focus was on building a cohesive visual language for an entire publication of collaterals produced for promotional and communication activity of the organisation. The project incorporated research and analysis through field visits, case studies, market research, scenario building and storyboarding. Subsequently conceptualisation with exploration led to prototype development. The final output resulted in designs of communication materials in the form of fliers, posters, brochures, a standee, badges and newsletters, to name a few.