The project comprises two denim collections, namely “REVIVAL” and "SMARTEN UP". Revival captures the enduring appeal of 1990s and Y2K fashion trends, resonating with the younger generation through vintage elements and nostalgic aesthetics. The collection showcases denim pieces with bold embellishments, perfect for creating attention-grabbing looks and sharing on social media. It also incorporates upcycling techniques, catering to the growing demand for sustainable fashion choices. By leveraging nostalgia, Revival aims to establish an emotional connection with consumers and enhance brand loyalty, appealing not only to the younger generation but also to those who experienced the same era. The collection aligns with the evolving preferences of the mass-market fashion industry, blending style with sustainability.
Alongside Revival, the project also introduces the "Smarten Up" collection, focusing on intelligent, simple, and sustainable designs. This range prioritizes functionality, durability, and versatility, delivering products that embody thoughtful design. While Revival captures the nostalgia-driven market, Smarten Up caters to a broader audience with its emphasis on core essentials. By offering enhanced functionality and sustainability, this collection meets the expectations and demands of consumers seeking intelligent and conscious fashion choices.
