This project is a brand advertisement film for the brand TILFI. Born in Banaras, Tilfi brings the beauty and cultural wisdom of the age-old craftsmanship of Banaras to the world. The HOW TO STYLE film is an advertisement series of five 1-2 minute episodes depicting the fictitious mundane yet magical life of a Tilfi woman; the character takes up a different personality and lifestyle in each episode. The other main element of the series is to showcase the different ways of styling an individual Tilfi product in each video. Through vibrant visuals and stirring music, the film unveils the brand's collection as more than just garments but expressions of art and culture through different themes and styling for each episode. The main products showcased in the series are - lehenga, blouse, dupatta, jacket, and saree. All these products are traditionally handmade, and the message is clear: they are not confined by time—they evolve, inspire, and adorn generations.
