In a life richly adorned with the profound influence of art, the aspiration to align with a brand that celebrates personal authenticity becomes paramount. In this landscape, SHIVAN and NARRESH stand as a beacon, unearthing artistic potential and providing a canvas for exploring design paradigms that transcend the conceptual realm into tangible expressions. The intersection of this brand and the trajectory of the individual's academic journey led to an immersion into a novel dimension – the realm of 'Shivan and Narresh Homes'. A remarkable juncture materialised as the individual, in the capacity of a Graduation project intern, undertook the ambitious task of pioneering an entire category. This responsibility emerged as an embodiment of a long-held aspiration. This distinctive undertaking unfurls as a dual narrative, illuminated by two distinct collections: Collection A: Unconventional Rugs Inspired by Araki Prints The challenge embarked upon was the conceptualisation of an eclectic range of rugs, each bearing the hallmark of Araki prints while seamlessly integrating into the brand's aesthetic. This collection celebrates the brand's identity and resonates with diverse demographics, thus culminating in an immersive experience that transcends the ordinary. Collection B: A Print Woven from Shivan and Narresh's Finnish Sojourn The creative journey also manifested in developing a print inspired by the sojourns of Shivan and Narresh amidst the enchanting Finnish landscapes. Drawing from the tapestry of their encounters with a myriad of houses and communities, this print encapsulates their experiences, translating them into a vibrant narrative etched. In retrospect, this holistic venture epitomizes the synergy between artistic ethos and entrepreneurial spirit. A testament to the power of aligning personal identity with brand philosophy, it showcases the transformative potential of creative collaboration.
