This project cumulated into three collections of saris : Ikats from Pochampalli, South Silks from Coimbatore and Machine embroidery from Mumbai. The objective of this project was to initiate a contemporary revival of Pochampalli Ikat saris and reimage the motif language, breathing new life into an otherwise saturated traditional practice. Taking textures of barks as inspiration, dynamic compositions with a geometric, fluid design language was adopted. All sampling and production was done with the dyers and weavers of Jangaon. The second collection, made for south silks, was developed around building a long-term identity for the craft. This involved making a motif vocabulary iconic to South India, inspired by the essence of the humble temple. This collection was then adapted to machine embroidery. The project showcases the entire design process as followed in a corporate setting, the learnings, experiments, and ideas that all build a better understanding of the handloom sector in India.
