P Vidyalakshmi

FUTURE OF BUYING CLOTHES ONLINE

P Vidyalakshmi

M.Des.

Ms. Mamata N Rao

Walmart Global Technology Services

Sysnopsis

The project presents a visionary outlook on the evolution of virtual apparel purchasing experiences, aiming to enhance user interactions and explore emerging trends and advanced technologies. By seamlessly integrating online and offline platforms, the project envisions an omni-channel interface that not only enhances user engagement but also addresses sustainability concerns. Following the renowned Double Diamond framework, the project embarks on a comprehensive journey starting with extensive research. This research phase encompasses an in-depth exploration of industry dynamics, consumer behaviours, and the latest technological innovations shaping the e-commerce landscape. By meticulously analysing these aspects, the project lays a solid foundation for the subsequent stages. The culmination of research insights fuels the innovative ideation phase, where novel concepts are generated and refined. The outcome of this phase represents a cutting-edge solution: the introduction of intelligent mirrors to revolutionise the virtual cloth shopping experience. These intelligent mirrors leverage the power of augmented reality to create a seamless bridge between the digital and physical realms, allowing users to virtually try on clothes with remarkable realism. The synthesis of research findings underscores the potential inherent in fusing emerging technologies with well-established retail practices, thereby creating a fertile ground for expanding market opportunities. The integration of data analytics emerges as a pivotal component, guiding informed decision-making and fostering sustainable growth. This strategic approach ensures that market leaders, such as Walmart, continue to assert their competitive edge in the ever-evolving digital commerce landscape. In conclusion, the "Futuristic Online Cloth Shopping" project embodies innovation and foresight. By envisioning a future where technology enriches user interactions and sustainability takes center stage, the project seeks to redefine the way we shop for clothes online.

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P Vidyalakshmi
P Vidyalakshmi
P Vidyalakshmi
P Vidyalakshmi