Uber's evolution over the past 12 years has taken it from a ridesharing app to a multifaceted platform encompassing services like food delivery, freight, and rentals. To enhance user experience and provide a unified gateway to its offerings, Uber is transitioning into a super app. A pivotal aspect of this transformation was the creation of the Activity space. This spaces centralizes users' Uber activities, spanning past, present, and future trips and orders across all services. By consolidating these interactions, Uber aims to streamline the user journey and offer a cohesive experience.
In order to accomplish this, Uber undertook a comprehensive user research study to gain insights into user interactions with their historical, current, and scheduled activities on the platform. This research served as the foundation for shaping the design and information architecture of the Activity space, while also revealing possibilities for users to repurpose their past activities. Furthermore, the study offered valuable insights into users' preferences for incorporating Uber into their daily life planning, indicating potential directions for development. The research outcomes significantly influenced the design decisions for the Activity space, including essential considerations for planning features and personalized recommendations.
In my thesis, I've documented the entire research process and also taken a shot at crafting speculative designs for an activity space that we envisioned at Uber. Additionally, I've attempted to create recommendation models that could potentially be developed in the future.
