Puneet Singh

Improving Futures and Options trading functionality for millennials on Groww investment platform.

Puneet Singh

M.Des.

Ms. Mamata N Rao

Self Sponsored

Sysnopsis

Futures and Options is the most complex form of trading and the existing platforms in the market that provide this functionality has not
done much to simplify the trading experience for the user. The aim is to understand the user's needs and requirements, to find out the gaps
and problems that exist in the current complex system, and what steps can be taken to reduce the degree of complexity for the user and simplify
the trading experience.
As a product designer, I was responsible for building the functionality of F&O trading from scratch, taking care of the user
experience and the business goals, working with cross-functioning teams such as product management, business
management, developers, and analytics to create a minimum viable product that solves the underlying complexity that
currently exists in the F&O trading platforms and provides a seamless, simplified, and delightful experience to the user

Keywords:

Puneet Singh
Puneet Singh
Puneet Singh