Many of us go through fashion magazines, fashion shows and wish if we can get to wear it someday. We desire it but most of the time that luxury is not affordable for most of us. This project is to make that wish come true, a piece of desired luxury with affordable price for all women on this festive season, Hand printed textiles, beautiful florals with minute design details wrapped in the aesthetic of RAHUL MISHRA. Each pieces in rich color is designed to be a classic for your wardrobe. It offers affordable luxury with a designer touch to brighten your diwali more special. Intricate artisanal embellishments are created with love as adornments on delicate and lustrous fabrics resetting ancient craft with a modern twist. The ensembles are not only contemporary but also have a quintessential feel to them- making them like collectible pieces for the wearer’s wardrobe for the Diwali. The core objective of this project is to reach out to all the women with a desired yet affordable luxury.
The Wishful X Rahul Mishra festive 2021 collection features Reflect, Reset and Reconnect tone. This project is about creating relevant luxury by combining two different worlds, the design aesthetic and brand image of one of the leading design houses of India and the huge market reach of a very prominent retail brand. The goal is to give each pieces the design value of the designer at the same time more affordable for the mass market. It is a festive collection launched in October 2021. The entire collection includes 3 series within it and a designer special edition range. The garments will be fusion wear and mixed with simple to experimental. The targeted market is mixed of both brands clientele age group of 25-40 years. We are looking for a bright, vibrant festive look in RAHUL MISHRA aesthetic.
