Technology-driven trends revolutionize how industry players respond to changing consumer behavior and drive transformational change. These forces are giving rise to diverse mobility, electrification, and new ways of product presentation in the automotive industry. During the Pandemic, the production of Chetak was kept on hold. On one hand, where an increase in the purchase of private transport was anticipated, reduced showroom footfall was observed. Consumers were scared of visiting crowded places and hence intend to postpone purchases. There was a much higher intention than ever before of viewing and preferably buying products online. Keeping consumers safety in mind and to make the product visualization more accessible and approachable to all, the plan of developing a virtual showroom for Bajaj Chetak was drafted. The thought was to Design a virtual showroom that provides a contactless dealership experience at home to the buyers that provided the experiential in-store journey on the web. It aided the customers by providing all the information in an interactive format. It allowed the user to define their journey for exploring the product and to seek Brand related information, provide human assistance at any point in the journey, communicate Chetak as a pioneer, trusted electric brand, and aid the customers in product purchases. It focuses on people that are ready for change and has the acceptance of new technology and development in various aspects of life. It must appeal to, be accessed, understood, and used to the greatest extent possible by all people regardless of their age, diverse cultures, backgrounds, lifestyle, etc. The Universal Design Principles of Equitable, Usable, Economic, Cultural, and Aesthetic provided a suitable direction to approach the brief. With the help of Universal Design Principles, the aim was to ensure that the design is easy to understand, navigate, interact with, and is perceived well.
