Discipline Faculty

Design for Habit Formation

Vijay Krishnan H

Guide
Mr. S Guruprasad

The project brief intends to explore the problem of time management and habit formation from a whole life perspective, beyond the domain of workplace productivity championed by Microsoft over many decades though its products. The goal of the project is to prepare a due diligence on the area identified and come up with strategic directions for Microsoft to address this problem. It also investigates various levels of human motivational drives and how to design nudges to encourage people to act on the habits they want to build / break.