Simon Travels the World SS19: Print for Menswear Shirting
Madura Fashion and Lifestyle
Guide Aarti Srivastava
Simon Carter is a luxury fashion brand offering rich apparel and accessories. Akash studied its aesthetics, markets and designs for a new logo identity, by digging deeper into their history. The exercise made him understand the pulse and uniqueness of the brand. During the initial stages, it was clear that the brand wanted to retain its British heritage with a hint of India. Akash worked towards the vision of a brand by ideating, exploring and developing prototypes.
Understanding the shifts in consumer preferences in the menswear industry, helped develop a range of digital prints and surfaces for the upcoming AW18/19 and SS19 collections. Akash took a series of illustrations from India as an inspiration to make the collection relatable to the end user. Designs for SS19 came from the stories of Simon and his pet Gervais traveling through time. The project allowed him to apply
the knowledge of print and illustrations he had acquired at NID to his creations.