Adorn: A Coordinated Collection of Sarees and Jewellery
Guide Vijai Singh Katiyar
For the project, Garima worked with Titan, one of India’s largest designers and manufacturers of lifestyle accessories. While Titan’s ‘Tanishq’ is a trusted and leading jewellery brand, ‘Taneira’ is a new offering of handloom sarees and blouses with the convenience of a full-fledged, bespoke style studio to complete the perfect ensemble. Garima’s project brief was to devise a fusion range combining textile design with the core area of jewellery designing.
Understanding the link between textile and jewellery and evaluation of the Indian wedding market helped in the development of solution concepts. The design solution was a range of coordinated saree and jewellery collections as a time-saving advantage for wedding shoppers. Combining the strengths of both offerings would provide a complete range of bridal wear on a single platform. Garima worked on contemporary South Indian occasion wear and designed a beautiful range of diamond jewellery to go with Kanjeevaram sarees and blouses.