Discipline Faculty

User Engagement of Cortana

Krishna Balakrishnan

Dr Bibhudutta Baral

To analyze the experience of users and understand their expectations and behaviors which lead them to discontinue Cortana a thorough research audit was conducted. The research spanned across understanding the various audiences of Cortana and trying to figure out the optimal audience segment. A deep analysis of the tasks done on by the selected segments was done to figure the top 5 tasks done.