Discipline Faculty

Speculation on the Future of Digital Marketing

Gohokar Kaustubh Vijay

Guide
Ms. Jagriti P Galphade

This project inquires if the emerging technologies help brands communicate effectively with their customers and build an a more personal, a more human relationship with them? It questions how make digital marketing a more Human experience? Through creation of brand bots, Virtual Direct Marketing bots, which exist in the user's space in Augmented Reality and can be interacted with using voice and hand gestures, it seeks to enable a new way for brands to engage with their customers and build organic relationships with them.