Servitizing B2B Manufacturing: Strategy for the Transformation of Products to Services in Indian B2B Manufacturing
Forbes Marshall Pvt. Ltd.
Guide Mr. Jitendra Singh Rajput
This project situates itself in today’s manufacturing industries which are shifting from providing the finished product to providing value-added services in tandem with their products. Examining Servitization which leads to a better relationship and trust-building between the manufacturer and the customer, it explores how many manufacturers are providing the services that are peripheral to their core offerings. It provides transformation strategies in the age of the fourth industrial revolution; the boundaries between the physical, digital and biological spheres are blurring.