Discipline Faculty

Consumer Research and Service Design for IFB

Shekhar Gupta

Guide
Mr. S Guruprasad

The project seeks to use research driven strategic service design solution in the untapped market share for IFB Industries Ltd. It proposed a new service offering for renting home appliances using the existing IFB infrastructure for logistics, delivery and servicing. It hopes to provide a comprehensive and contextual strategy for increasing footfall and sales at IFB points (exclusive IFB stores).