Popularly known as VBJ, Vummidi Bangaru Jewellers is one of the premium jewellers in Chennai synonymous with outstanding designs and exquisite workmanship. The brief was to redesign the flagship showroom of VBJ to convey the essence of the brand and sell the brand experience along with their products. The updated look had to highlight the artistry and craftsmanship of the jewellery as well as include a premium touch to create memorable moments for their customers.
The concept included user friendly and visually dazzling displays to attract people and engage them in the space to buy products. The design process included creation of an effective brand communication strategy, visualization of the space and representation in 3D form. Design development was done after the first ideation of sketches and multiple options for display, according to the theme. Minimal product display, dim lighting and a story behind every showroom were some of the ideas generated by Usha.