Discipline Faculty

Branding and Collaterals for Organization Project 39A

Ritu Kumari

Guide
Tarun Deep Girdher

Project 39A is an organization under National Law University, Delhi, which deals with legal aid, forensics, death penalty, prisoner mental health and torture. Inspired by Article 39A of the Indian Constitution, it highlights the value of equal justice and opportunity by removing economic and social barriers. Project 39A aims to focus on various facets of the criminal justice system by organizing a fellowship program that provides legal aid to the state courts, starting with the High Court of Maharashtra.
Ritu studied the legal system to expand brand assets like stationery, social media collaterals and motion identity. She also created a modular web framework which could be updated without a programmer. Her deliverables included naming the initiative, logo design, stationery, newsletters, reports, announcement collaterals and social media banners. The project was a stimulating yet arduous journey from defining to achieving goals. She learned the importance of decision making, judgment and maturity while executing the real-life project.